< By Team GRAY® Sep 18, 2020 >

September 17, 2020 – On the heels of Apple’s event and new product unveiling, GRAY®, a Singapore-based luxury brand known for its futuristic and architectural designs, today announces the launch of the CYBER WATCH® case for Apple Watch Series 6, now available for pre-orders. The CYBER WATCH® case complements and advances Apple’s leading-edge wearable technology with a re-imagined exterior and showstopping design.  

“GRAY is always seeking to elevate our product offerings by engineering the most sleek and advanced accessories that complement Apple’s latest technology,” said Kevin Wu, Founder and CEO of GRAY®. “The recent Apple Watch Series 6 announcement is a prime example of how our team continues to innovate and modernize design elements to function with the rapid development of consumer technology products.” 

CYBER WATCH® is engineered with a bold exterior constructed of two aerospace grade titanium structures – a material two-and-a-half times stronger than steel, but only half the weight. Added to the package is also a custom designed FKM fluoroelastomer Apple Watch band, which is durable, high-performance and incredibly comfortable.

In addition to unveiling the Series 6 model, GRAY® is also launching a new collection of CYBER WATCH® cases featuring a brand new material – aluminum. This metal provides GRAY® with a fresh canvas on which to innovate. A new sand blasted matte finish refreshes the icon, while aluminum unlocks more variants such as Space Gray, Pulsar Red and Galactic Blue through an anodisation process previously impossible on titanium. Most importantly, the new aluminum CYBER WATCH® is lighter than ever before – perfectly invisible until you need it. 

The CYBER WATCH® is compatible with the Apple Watch Series 6 and 5 44mm, and comes in five exclusive design options:

cyber watch luxury designer aluminium metal apple watch case and band
cyber watch luxury designer titanium metal apple watch case and band
  • TITANIUM: Raw mechanically textured titanium finish with black FKM watch band; retails for $499.

  • STEALTH: Black PVD coated titanium in a mechanically textured finish with black FKM watch band; retails for $699. Only 1000 pieces of this model will be produced

  • GOLD: Gold PVD coated titanium in a mechanically textured finish with black FKM watch band; retails for $899. Only 500 pieces of this model will be produced

  • AURORA: Individually hand-torched titanium in a mechanically textured finish with black FKM watch band; retails for $1,199. Only 500 pieces of this model will be produced

The CYBER WATCH® Series 6 compatibility is the latest addition to GRAY®’s lineup of luxury tech accessories. Other products include the ADVENT® and ALTER EGO® luxury iPhone cases, VANDIUM® RFID-blocking designer card wallet, CORAZON® bitcoin hardware wallet, ZYRA® laptop case, RAPTOR® and VIPER® AirPods case and the SHARD® writing tools.

For more information or to pre-order the CYBER WATCH®, visit gray.inc/cyber-watch. 

About GRAY®

The GRAY® brand, founded and based in Singapore, owes much of its distinctive character to the city that they call home. Inspired by the technologically advanced city-state, GRAY® was born to be the periscope into the future, to inspire those who will shape it. Rebels at heart, GRAY® 's designs have no history as their heritage is the future, their creations are daring experiments in mechanical artistry, engineered with the most advanced technical materials possible. To date they have created the most exclusive and luxurious tech accessories for the iPhone, Samsung & MacBook, cryptocurrency hardware wallets, and a range of daily accessories such as writing instruments and card wallets.

Media Contact

Brenna Byrne

Uproar PR for GRAY