We are a tribe of rebels.
Not everyone will leave their mark in the world, because not everyone can. While many can see the unlimited potential of the future, few truly believe that it is their destiny to shape it. This select few are the rebels, who have dared to turn the promise of tomorrow into their mission today.
GRAY® was born to honor this entrepreneurial spirit. Fearless, confident and decisive. Our history starts tomorrow, our heritage is the future.
The colour GRAY calls to mind the tension between the absolutes of black and white. Every great invention happens here, where friction ignites innovation. This vision, this GRAY-CRAFT, inspires us as we blend the physical and digital worlds to create groundbreaking hybrid experiences.
The world for the rebel can be a lonely place. Few see life as they do, in all its beauty and positivity. Few are able to look upon the world of today and see the opportunities of tomorrow. Few dare to dream of doing great by shaping reality.
Here, the few becomes the many.
From the very inception of the brand, GRAY® has endeavored to bring the art of mechanical craftsmanship, advanced materials and innovative technologies to create that which is uncompromising in design and groundbreaking in execution.
The GRAY® approach to design elevates the everyday with an architectural dimension. Fearlessly modern, we use the materials of the future, brought to life through advanced manufacturing processes to create a new lifestyle standard. This philosophy manifests visually throughout the collection as a bold-yet-elegant design identity.
The end result? Each creation from GRAY® is an expression of our enduring love for all things technical, and a periscope that points resolutely towards the future.
Venturing boldly into the future, the GRAYCRAFT Universe is GRAY®’s push towards breaking ground in the new realm of entertainment.
Venturing boldly into the future, the GRAYCRAFT Universe is GRAY®’s push towards breaking ground in the new realm of entertainment. Building an integrated universe that weaves digital collectibles and physical creations, the GRAYCRAFT Universe reimagines what can be done in a new hybrid environment, through the same classical ingredients: Rich characters, a good story and a collaborative vision.
It all starts here, with the GRAYCRAFT Omega - the cornerstone of a new Mech Universe.
To bring the physical and the digital to create groundbreaking hybrid experiences. Discover more about GRAYCRAFT.
Get 10% off all your purchases on GRAY® when you own a GRAYCRAFT Collectible.
Captains, we thank you for building the GRAYCRAFT Universe with us.