> GRAY®

< WE ARE A TRIBE OF
REBELS >

Not everyone will leave their mark in the world, because not everyone can. While many can see the unlimited potential of the future, few truly believe that it is their destiny to shape it. This select group are the rebels, those who have dared to turn the promise of tomorrow into their mission today. These are the visionaries, the pioneers and the creators.

GRAY® was born to honour this entrepreneurial spirit, to serve as their periscope into the future. Fearless, confident and decisive. Our history starts tomorrow, our heritage is the future.

The colour gray calls to mind the tension between black and white, different absolutes. Every great invention in the world happens in this space, where the friction between different ideas, perspectives and experiences ignites true innovation. Balancing these different inputs to create the extraordinary is our mantra. We call this the Art of GRAY®.

The world for the rebel can be a lonely place. Few see life as they do, in all its beauty and positivity. Few are able to look upon the world of today and see the opportunities of tomorrow. Few dare to dream of doing great by shaping reality.

Here, the few becomes the many.

Welcome to the family.

> The Team

We believe that the world of tomorrow is one where humanity stands united in the face of global challenges and opportunities. Tomorrow therefore must be shaped by a true global collective, relentless in the pursuit of innovation.

To create the future, we have assembled the team for the future. From a master node in Singapore, the GRAY® network extends in nodes to innovation hubs in different key cities. This decentralised model integrates global ideas and perspectives, allowing us to take advantage of the friction from different cultural experiences to shape a connected future.

This is how the spirit of the future is delivered - better, faster, smarter.

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< Founder: KEVIN WU >

Since the early days of his youth, Kevin has held a lifelong fascination for science fiction and high technology. Inspired by the world of avant-garde design, he resolved to engineer creations that bear the unmistakable mark of tomorrow. With GRAY®, Kevin fulfils this mission, to inspire the world to redefine tomorrow through their actions today.

GRAY® was born in 2015, while Kevin was still in college. Studying the world around him, he came to believe that design and technology had to be pushed to new frontiers. He began with a bold statement - to create a sculpture for the iPhone that challenged the possibilities of what a phone case could be. With the ADVENT®, the first creation, GRAY® embarked on a journey that continues to this day.

Kevin’s journey thus far has uniquely prepared him for his mission as the architect for the future, blending leadership, business acumen and a deep understanding of design. He served as a Captain in the Singapore Armed Forces, where his abilities as a leader was tested everyday. This trial by fire prepared him to forge his own team at the young age of 21. Graduating from Singapore Management University with degrees in Business and Finance, Kevin learnt the intricacies of business management. Along every step of the way, Kevin has prepared himself for the relentless pursuit of perfection.